看的wordtracker上面的文章,总结如下:
# V3 H8 p A4 C% B% a Q! e6 {1. 关注你的主关键词和次关键词:
4 _+ o% V9 y9 K' i- R9 Z 不要在你网站不同的页面使用相同的关键词。
) [1 }& p Q' u3 F; Y2 E 对于主关键词和次关键词,你可以遵循下面的优化过程:
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# {$ e M# }1 r I.找到相关利基关键词:9 Z) T$ {( U0 e1 B F' R, v7 g. c
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
+ q& w1 V2 M% U% b: e II.评估你的利基关键词 :" _. R9 |+ f! v2 o) {2 m' }! b
评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况2 \" ~" v1 p, W C+ D4 ^4 p
可以使用wordtracker tool, eg:
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
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2. 使用效果好的长尾关键词 i3 j, t7 E0 q) N; c) m5 v
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3. 在下面这些位置上使用目标关键词。• Page title tag
! `3 m0 D2 Z0 M5 V* ?$ q; `% g: H• Description tag; u2 Z0 | u; @4 p m/ N
• Headlines, sub-headlines and body text2 ]; K( f5 o; [9 g2 F) c& X
• Internal and external links% i2 Q- l: D# ~( y: Q3 j
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
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0 s9 h T8 {3 @4 x: P! ?" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
# g7 {8 o, Q: B4 T9 [ ----- google knol的建议7 u( P# H' S' o* q& d
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5. 建立一些链接(inbound link, backlinks)1 b: Q8 a9 }, r+ ^
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site1 B; E# d! Z k ~) U" W2 b: k
• Plan a structure for your site's content
* u$ j9 ~, X, S0 W, q• Choose primary and secondary target keywords
% f7 |) T+ l2 T& d2 e/ x• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
) s5 U1 u$ A: O& t9 t& p. T5 A• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
0 v- ~- z1 j6 o }' }7 W• Page title tag
/ C3 q2 t/ Z: R3 O• Description tag
" C6 D* _- G+ Q5 o" f• Headlines* E+ ]; W8 Y' @! l u
• Sub-headlines
! b6 q$ D& E" h7 O0 p• Internal outbound links (to other pages on your site)2 j0 I, C2 s2 C( |" M/ U
• External outbound links (to other sites)4 l* w4 i/ L/ J' m* I3 W) z/ _8 V
• Image names and alt tags
+ s) f3 W! S5 m" `% u• Internal inbound links from related pages and your home page
( e v* D4 C; @+ `2 ]2 T& c, j+ Q y" L• External inbound links from other sites , j7 n* ?1 S. @# l% H
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