看的wordtracker上面的文章,总结如下:: ]$ O9 `( M) B: Y# i# J
1. 关注你的主关键词和次关键词:1 m) c$ I% y$ ^, A
不要在你网站不同的页面使用相同的关键词。& t- Q2 Y: z& [/ x: l0 C& u
对于主关键词和次关键词,你可以遵循下面的优化过程:8 _5 y" E' J9 F7 P- E( n
( g: }; w: l3 K7 s% r I.找到相关利基关键词:" N+ g9 V3 m5 R- c$ J2 F% W8 f# j
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
1 `# `* a( L" b* D6 F II.评估你的利基关键词 :
) u/ Q5 n& W' @+ f& Z& ? 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况, X4 u7 J3 k) H1 U& k
可以使用wordtracker tool, eg:! E& Q6 Y: M9 s
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:( \3 n3 N4 R+ B4 p: ~6 u! b
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2. 使用效果好的长尾关键词: k6 r2 r' t* o+ d8 H
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3. 在下面这些位置上使用目标关键词。• Page title tag0 r) u4 s8 c/ t5 U7 K. @8 s" _
• Description tag! f- F5 Y- U$ `6 O8 W* N/ W/ r
• Headlines, sub-headlines and body text
: K4 q6 y. k0 S H$ B- S" Q4 a- i• Internal and external links' N Z1 }4 r% C* C6 v
• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词. }4 T% W% j- i5 \' W$ e! M% r
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
) k8 N4 @; E* f* E ----- google knol的建议
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5. 建立一些链接(inbound link, backlinks)
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6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site$ Z7 A2 L" I- z( X
• Plan a structure for your site's content
6 U% k( B' r5 Z• Choose primary and secondary target keywords7 x _# I* y3 J6 v! V8 K8 C
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
# v3 G& V: q |& C, p• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
# k+ t4 R/ v% \- H' b3 W; j• Page title tag
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• Headlines/ f9 r) w! _5 _5 c. M) c/ O
• Sub-headlines
- q0 L& F1 B l' n8 a( ^• Internal outbound links (to other pages on your site)( t0 Y2 z l( `. O( u. x6 z
• External outbound links (to other sites)- _& c; k, E. [
• Image names and alt tags
) W+ Y7 v2 S7 S7 h& H2 P• Internal inbound links from related pages and your home page
/ }( A W# G! t- ` L' }+ Z• External inbound links from other sites
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