看的wordtracker上面的文章,总结如下:
4 u7 `! z: f- e2 x; v, n y0 |1. 关注你的主关键词和次关键词:
0 p$ q8 o1 C, I1 q$ N* { 不要在你网站不同的页面使用相同的关键词。/ n$ @! |. K; N
对于主关键词和次关键词,你可以遵循下面的优化过程:
2 p2 ^" f! l2 H, C5 U1 N6 S' z! ]
4 ^9 N" C$ y. X" f# I I.找到相关利基关键词:2 O8 m3 Q7 g* L+ s! K2 q
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)" p7 K) o, {; |) T7 f" S
II.评估你的利基关键词 :
4 v) z, O4 m! ]* \" t 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况7 M& a, O3 Z/ w' i$ g3 E6 [" `
可以使用wordtracker tool, eg:4 a: H5 ~. W4 \( z2 o7 W
8 R( K. y: W. A III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
! p: X5 t9 e( x/ Y) ~ ^7 ~) S$ `! K/ W
; h+ g9 K% w- y7 f' U2. 使用效果好的长尾关键词* o: E3 b7 j# @4 K! x$ F
8 M$ i7 b" v6 i$ d: e( {
3. 在下面这些位置上使用目标关键词。• Page title tag
; a7 }. b' T7 d1 q• Description tag
4 [6 j6 L1 c: E8 w6 A• Headlines, sub-headlines and body text# N& w7 n: r' ]3 P5 T; k4 G( _
• Internal and external links
" s9 g9 R# y; }# d• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
$ Q9 a h4 X) @" L0 \& c3 ]3 p. m. i: w% t8 @- H
" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"* r9 N8 p2 N( C: k' A
----- google knol的建议
7 @- S7 E; P. x! L7 H
( H/ w2 l7 V2 S8 d5. 建立一些链接(inbound link, backlinks)( i+ p2 k5 w# c( K
* u; U" L5 L) o( U" U0 ?
6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site
C5 [7 o! q5 M- r) [• Plan a structure for your site's content1 F3 E% r' J8 Q `1 N3 |, E, j
• Choose primary and secondary target keywords! m# ?: T( {1 `4 p
• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
1 z6 n3 X8 [8 y. I) R• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords: [, R- @: s1 }2 Z- Y$ U; c+ {
• Page title tag0 |9 {! k) d8 ?7 B# G
• Description tag. d1 X; n3 W5 W1 e3 H2 G& B$ H6 L
• Headlines
' G! X: ^ E f# w9 h+ b9 |• Sub-headlines2 t: C3 Q8 v; H- T$ \4 y7 ?' D7 f" }8 G+ e) D
• Internal outbound links (to other pages on your site)
9 L) D. d1 Y, H# x# \8 U0 }• External outbound links (to other sites) Z. r o5 a% M; u) W2 v0 `: S) v
• Image names and alt tags
$ G9 a1 _: y0 X. _% I7 C• Internal inbound links from related pages and your home page, V/ ?' l, E# U5 \
• External inbound links from other sites ) s+ G% U/ t2 L$ y$ U
3 G( B$ |& F: b* u& e; O9 g% Y
& v, o4 [0 w; d- J1 Y# v, ?* V. q- W |