看的wordtracker上面的文章,总结如下:
; v3 D" z6 z8 @9 j% s6 y1. 关注你的主关键词和次关键词:* R; M: \7 A0 `, ?! Y5 f
不要在你网站不同的页面使用相同的关键词。* h2 F# K9 o9 J7 T0 e
对于主关键词和次关键词,你可以遵循下面的优化过程:
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* M! Z1 |+ T' G/ d$ \" U I.找到相关利基关键词:( x" m. [4 M4 Z9 D) t
这个方法有很多,查看对手网站文章,找到你需要推广的产品描述、使用工具搜索等等)
0 c `7 T5 G" h" A5 } II.评估你的利基关键词 :
" p9 H D- i% w& s4 {: [# y- g 评估的内容有: 利基大小,竞争大小,目前的流量, 目前的销售情况5 b; v: v8 a; Z H( T
可以使用wordtracker tool, eg:
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III.按照优先次序排序你的关键词列表, 可在excel列出表格进行分析,eg:
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I: {% B" M; c a% O; }+ L2. 使用效果好的长尾关键词: S9 y9 k8 j$ A, D, L# R
6 O& D0 Z, B; h3. 在下面这些位置上使用目标关键词。• Page title tag
9 T9 g5 Y0 \2 v+ P( `. I+ H• Description tag
! C" J) m! l! ^+ ` h6 ]9 _+ S' s• Headlines, sub-headlines and body text
5 C: J1 s9 M& d% `( B- X( N• Internal and external links
2 o. x$ \" i! T* N9 h( [$ ?• Image names and alt tags 4. 写大约1000字的新内容,关注一个主题和匹配长尾关键词
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" a general rule a good knol will be longer than a typical web page. Because knols are meant for readers who want more detail on a subject, they should be more in-depth than most web content"
i7 c' L$ L+ ?" X4 H ----- google knol的建议
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6 B8 ~$ n+ K$ t1 ]5. 建立一些链接(inbound link, backlinks)9 V6 y! }. Q6 _2 M5 M$ @+ {
- u+ N4 {, o' G8 T; O. f1 _6. 优化页面需要check的列表:(这些就不翻译了,直接看比较容易懂)• Start with a keyword strategy for your whole site9 i J" ], O5 n( ^6 n0 f* r* f
• Plan a structure for your site's content" W$ e0 w# L( [. l$ d
• Choose primary and secondary target keywords
; B& r5 }2 @3 |# w& E7 u• Enter your target keywords into Wordtracker to find long tail keywords, similar keywords and related keywords. Take a free 7-day trial here.
, ?' O, y' z; _) Q• Write natural copy, focused on one subject, using singular, plural, similar (in meaning) and related (associated with) keywords
# E ]6 O! O6 r3 Y' E( m• Page title tag. ?3 f2 @# G( J: D8 E
• Description tag5 l' E4 L1 z' o0 D- S
• Headlines
4 r: w) G, r) R- Q7 w" j7 Q" |• Sub-headlines
1 W* [5 D0 z: T& }& _• Internal outbound links (to other pages on your site)7 a0 S @5 C" m2 P0 A' x' I% r$ u" \+ Q
• External outbound links (to other sites)
6 V% m+ t U+ Y5 g$ D1 q• Image names and alt tags
& t( d. B9 l" m% o$ b• Internal inbound links from related pages and your home page7 W1 W( W& L6 n; |+ o7 @) K/ R
• External inbound links from other sites 3 Q5 _# v5 @" }1 T; J) C- o7 z N
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